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Top Stories of 2002: The Homosexual Agenda: A Classic Marketing Strategy That's Working
Year in Review: Homosexual Agenda

By Jim Brown and Jody Brown
December 27, 2002
(Originally published on November 15, 2002)


(AgapePress) - A conservative researcher says homosexual activists are implementing several strategies to market their political agenda. Those strategies include a tactic known as "conversion" -- and continued efforts aimed at the movement's primary target: kids in the early years of school.

To homosexual-rights activists, conversion is a planned psychological attack spread through the media. Paul Rondeau, a doctoral student in persuasion studies at Regent University, says the strategy involves wearing society down to the point where just accepting homosexuality is much less of a burden than continuing to "fight the fight" for the good of American values.

"Health care alone for AIDS infection and man-to-man sex is still the number-one [cause for the] spread of the disease," Rondeau says. "It's going to cost $31 billion [in health-care costs]. But they've done an excellent job of portraying it as everyone's disease, which it now has become. But in fact, it certainly did start -- at least in America -- in the gay bathhouses."

The researcher says despite their overwhelming presence in the media, and their success within the federal government, private organizations, and even mainstream denominations, homosexual activists' primary target remains elementary school children. Rondeau says a homosexual author put it this way: "Whoever captures the kids owns the future."

"They are growing a population, a generation, where sexually oriented [and] homosexual-positive images are being used as reading material starting as early as kindergarten and the first grade -- where kids are the most vulnerable and the most open to learning from authority figures," he says. "That's really the leading edge of the campaign -- and it's working."

He says half of all college freshmen believe homosexuality should be legal, but only 15% of individuals 65 and older agree.

Rondeau has published a paper entitled "Selling Homosexuality to America," in which he explores how homosexual activists use the elements of modern marketing -- rhetoric, psychology, social psychology, and the media -- to position homosexuality in a positive fashion for public debate.

In that paper, Rondeau states that homosexual rights is not about the attainment of truth or social justice -- but the achievement of power. "The battle centers on the control of public discourse through marketing and persuasion, to shape what society thinks about and how they think about it," he writes.

He concludes the paper by saying that homosexual activists envision that a decision on homosexuality is ultimately made without society ever realizing that it has been purposely conditioned to arrive at a conclusion that it thinks is its own.

Rondeau is now set to publish a book detailing how Americans are "being sold a bill of goods" by homosexual activists.